Collaborate18 is over but our blog is here!

This year’s Collaborate marked the beginning of an exciting turning point! At past at Collaborate conferences, we felt like our booth was a bit of a circus act. Everyone would come to see AuraPlayer put Forms on a mobile device like it was putting dinosaurs in space. They would stand and watch the demo like as if watching aliens who’ve landed on earth.

The solution sounded incredibly interesting, but not something on their radar for the next decade. This year we were excited to welcome back the same faces who were now ready to dive right in, embracing the technology and engaging in their own digital transformations!

The excitement was palpable. Companies with whom we have discussed mobility for years were finally picking actual EBS use cases to create mobile apps, chatbots, new user experiences, all based on their back-office systems. If in past years we had about a dozen people in our sessions on “Forms to Mobile”, this year we had over 50 people in each of them. They all had amazing questions, were taking notes, photos of the slides and asking how soon they could begin.

As per our tradition, we also hosted an informal, impromptu, Women in Technology breakfast to network with our friends over a quick coffee and the largest set of blueberry pancakes I have ever seen! But I guess that’s Vegas for you. 🙂

We were especially happy to welcome the newest female Oracle ACE Director – Michelle Kolbe – it could not have happened to a more deserving woman. I have been waiting to welcome her to our crew for a very long time.

If you had to miss this year’s Collaborate, but you too are ready to jump on board, we’re happy to share the slides and the demos. Contact us at and we will send you the slides or you can catch us at Kscope, Oracle Open World or in Germany at this year’s DOAG conference.

You can also catch the fun in our photos…… where people tailored their own messages on our chat window. 

Feel free to chat your own message to us in the comments below.



Follow us on twitter to stay updated on all Oracle Forms / EBS and mobile news and don’t hesitate to contact us to set up a quick call to discuss your mobile strategy for your legacy applications.



Collaborate18 is over but our blog is here!
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Collaborate18 is over but our blog is here!

This year’s Collaborate marked the beginning of an exciting turning point! At past at Collaborate conferences, we felt like our booth was a bit of a circus act. Everyone would come to see AuraPlayer put Forms

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David Buch
Senior Products Manager

David, our Senior Products Manager, is a highly experienced professional specializing in product definition, innovations, and development, with broad customer understanding, and skillful people management. He has over 20 years of R&D work experience, and continues to excel in his expertise. When he is not working, David enjoys spending his time as a professional tuba player joining symphony orchestras and chamber ensembles.

Elizabeth Pearl
Relationship Manager

Before joining AuraPlayer, Elizabeth completed a Masters degree in Education and worked as a teacher. Elizabeth’s role as Customer Relationship Manager combines both her passion for technology and her deep desire to educate  others. On a daily basis, Elizabeth takes the valuable insights she gained as a teacher and uses them to rise within the world of tech. She uses her skills of active listening, organization, preparation, and clear communication to enhance the wonderful relationships she has with both coworkers and customers.


Elizabeth is originally from the United States but currently resides in England. In her spare time, she loves exercising, spending time with her family and friends, and playing volleyball.

Nathalie Wasserman
CFO & Operations Manager

Natalie is proud to be AuraPlayer’s Operations and Chief Financial Officer. She takes pride in her work, and loves being a part of the AuraPlayer family. Prior to working at AuraPlayer, Nathalie worked at various companies as an accountant. She attended the University College London (UCL), where she graduated with a Bachelor’s Degree in economics and business. She then went on to pursue a Master’s degree in Political Economies in Eastern Europe. 

Gwen Edwards
VP Business Development

An expert in helping businesses seize their potential and grow, Gwen is committed to take AuraPlayer to the next level. With over 30 years of experience in the high technology sector and working with Fortune 500 companies, she works as an advisor for growing businesses to help enhance their value and reach their business objectives. She’s a dynamic member of our team, leveraging her sales and marketing, and P&L experience to our current and future product suite.

Gwen also serves on a several private company boards in Silicon Valley, and is an active member of the angel investment network, Golden Seeds.

Yossi Nakash
CTO & Co-Founder

A true developer, Yossi has been developing and coding in Java / J2EE, C++, .Net, and C# for over 20 years, focusing mainly on the RD side of things. Entering the Oracle World about 10 years ago, Yossi immersed himself in the world of Oracle SOA, Weblogic, EBS and EBS Mobile, as well as the Java side of things.

Prior to joining Mia to found AuraPlayer, Yossi held the role of RD team leader at RadView and was a Java developer at Motorola.