Join AuraPlayer at Ascend 2026, June 8-11, 2026 in Orlando!
Visit us at Booth #606 for some great conversation and fun swag!
Conference Details:
Ascend is the Oracle user community event that unites functional users, IT professionals, and experts for frank discussion and practical education. Attend Ascend to find inspiration and insight to elevate your Oracle experience. Presented by the Oracle Applications & Technology Users Group (OATUG) and Oracle HCM Users Group (OHUG), Ascend delivers reliable insights, time-and-money-saving strategies, and valuable opportunities to connect with the global user community.
Session 1
Finally! Expense Reports People Agree to Fill Out
Presenters: Mia Urman & Thanh Nguyen (ERP Senior Analyst, HDR Inc)
Date: Monday, June 8
Time: 3:45-4:45pm
Location: Grand Sierra G
In this session, HDR shares how it modernized Oracle E-Business Suite iExpense with a cross-platform mobile experience that streamlines data entry, validations, and approvals. Attendees will learn how to extend EBS with intuitive digital interfaces to reduce errors, improve compliance, and accelerate expense reporting—without disrupting operations. The session also highlights key lessons, best practices, and a live demo showcasing how mobility and automation deliver real-time visibility and a better user experience.
Session 2
How NFI Turned EBS RPA Automation into a Platform for UI Innovation
Presenters: Mia Urman & Florida Fuentes (IT Business Analyst Manager, NFI)
Date: Tuesday, June 9
Time: 11:15am-12:15pm
Location: Grand Sierra G
In this session, attendees will learn how New Flyer Industries expanded beyond basic RPA to build an enterprise-wide automation and modernization strategy for Oracle E-Business Suite. The discussion highlights how automation evolved into user-focused applications and dashboards integrated with tools like Excel, SharePoint, and Power BI, unlocking EBS data for better insights and decision-making. Participants will gain practical best practices for scaling automation, enhancing user experience, and driving measurable business value through smarter use of EBS.
Session 3
Turbo Talk: Connecting AI Agents to EBS with AuraPlayer MCP
Presenters: Yossi Nakash & Yam Shal-Bar
Date: Tuesday, June 9
Time: 12:35-1:00pm
Location: Exhibition Hall
This session will showcase how organizations can use the Model Context Protocol (MCP) to connect AI agents with Oracle E-Business Suite. Featuring AuraPlayer’s approach, we’ll demonstrate how to securely expose EBS workflows as AI-ready services—without modifying the underlying system—enabling real-time data access, transaction execution, and intelligent automation. Attendees will gain practical insights into architectures and use cases that bring AI-driven innovation to EBS without risky migrations or rewrites.
Session 4
Inventory Without Overtime: Toyota Boshoku’s Physical Inventory Transformation
Presenters: Mia Urman & Tony Maschinot (Sr. Manager IT, Operation Systems, Toyota Boshoku America)
Date: Tuesday, June 9
Time: 1:30-2:30pm
Location: Grand Sierra G
In this session, Toyota Boshoku showcases how it transformed physical inventory processes in Oracle E-Business Suite into a digitized, mobile, scanner-enabled solution. By replacing manual counting and data entry with streamlined workflows, the initiative improved accuracy, reduced labor, and accelerated decision-making. Attendees will gain practical insights, lessons learned, and best practices for identifying high-impact automation use cases and driving measurable ROI in supply chain operations.
Session 5
The Mobile & Digital Experiences SIG Presents: The Art of the Possible: E-Business Suite in 2026 and Beyond
Presenters: Mia Urman & Gustavo Gonzalez
Date: Tuesday, June 9
Time: 4:00-5:00pm
Location: Boca 4
This dynamic panel discussion features real-world success stories and short, TED-style talks showcasing low-risk, high-impact approaches to Oracle EBS transformation, including extending EBS with AI, refacing legacy screens using Oracle APEX, enabling mobility, streamlining workflows with RPA, and leveraging hybrid cloud architectures—all while preserving system stability and business continuity. Attendees will gain practical strategies for modernizing EBS (without full migration), learn how to combine technologies for greater agility and improved user experiences, and explore proven use cases that deliver measurable ROI through faster processes, increased productivity, and stronger user adoption.
Session 6
Stop Entering POs – We did! AI Automated Document Processing at Cinch
Presenters: Mia Urman & Ron Sohn (Senior Business Systems Analyst, Cinch Connectivity Solutions)
Date: Wednesday, June 10
Time: 10:15-11:15am
Location: Grand Sierra G
In this session, attendees will explore how Cinch tackled manual purchase order challenges in Oracle E-Business Suite through AI-driven document processing. The case study demonstrates how OCR, AI, and RPA can streamline document-heavy workflows, reduce errors, and accelerate processing with built-in validation and human oversight. Participants will gain practical guidance on selecting high-impact use cases, designing effective AI workflows, and avoiding common pitfalls to successfully deliver measurable business value.
Stay tuned for updates on AuraPlayer’s sessions and sponsored events.
Register for Ascend here.
David Buch
Senior Products Manager
David, our Senior Products Manager, is a highly experienced professional specializing in product definition, innovations, and development, with broad customer understanding, and skillful people management. He has over 20 years of R&D work experience, and continues to excel in his expertise. When he is not working, David enjoys spending his time as a professional tuba player joining symphony orchestras and chamber ensembles.
Elizabeth Pearl
Relationship Manager
Before joining AuraPlayer, Elizabeth completed a Masters degree in Education and worked as a teacher. Elizabeth’s role as Customer Relationship Manager combines both her passion for technology and her deep desire to educate others. On a daily basis, Elizabeth takes the valuable insights she gained as a teacher and uses them to rise within the world of tech. She uses her skills of active listening, organization, preparation, and clear communication to enhance the wonderful relationships she has with both coworkers and customers.
Elizabeth is originally from the United States but currently resides in England. In her spare time, she loves exercising, spending time with her family and friends, and playing volleyball.
Nathalie Wasserman
CFO & Operations Manager
Natalie is proud to be AuraPlayer’s Operations and Chief Financial Officer. She takes pride in her work, and loves being a part of the AuraPlayer family. Prior to working at AuraPlayer, Nathalie worked at various companies as an accountant. She attended the University College London (UCL), where she graduated with a Bachelor’s Degree in economics and business. She then went on to pursue a Master’s degree in Political Economies in Eastern Europe.
Gwen Edwards
VP Business Development
An expert in helping businesses seize their potential and grow, Gwen is committed to take AuraPlayer to the next level. With over 30 years of experience in the high technology sector and working with Fortune 500 companies, she works as an advisor for growing businesses to help enhance their value and reach their business objectives. She’s a dynamic member of our team, leveraging her sales and marketing, and P&L experience to our current and future product suite.
Gwen also serves on a several private company boards in Silicon Valley, and is an active member of the angel investment network, Golden Seeds.
Yossi Nakash
CTO & Co-Founder
A true developer, Yossi has been developing and coding in Java / J2EE, C++, .Net, and C# for over 20 years, focusing mainly on the RD side of things. Entering the Oracle World about 10 years ago, Yossi immersed himself in the world of Oracle SOA, Weblogic, EBS and EBS Mobile, as well as the Java side of things.
Prior to joining Mia to found AuraPlayer, Yossi held the role of RD team leader at RadView and was a Java developer at Motorola.
