DOAG 2019

Here at AuraPlayer, we are feverishly planning for our participation with features in several sessions, events and of course our booth.  Start the week off right by seeing amazing innovations and customer stories of 2-decade old Forms systems extended to mobile apps and chatbots on facebook messenger in a matter of weeks in our innovative sessions!

We would also love to meet customer onsite and are available for free consultations upgrades, modernization, mobilization, look and feel projects, forms migration, lift and shift to the cloud or any other Forms concerns. We would be happy to schedule time with you so just fill out the form here.

Be sure to add the following session to your schedule not to miss out. See you all there!




1- Oracle Forms Digital Transformations: Customer Stories

Tuesday, November 19, 3:00 PM – 3:45 PM

Room Copenhagen

Tired of hearing that your Oracle Forms are dead and everything is moving to the cloud? In this session, we will review 3 real world customer stories of organizations who managed to breathe new life into their Oracle Forms applications by enabling them to mobile, chat and cloud. We will review the development tools used, the strategies planned, security concerns and even architecture designs. We will show that Oracle Forms is not only alive and well, but it is now is a full-fledged member of Oracle’s cloud ecosystem. We will present the lessons learned and best practices for bringing Forms into the cloud world and even see live demos. After this session, we hope you will be ready to take the first steps on your Forms application cloud/digital transformation. 

SPEAKER: Mia Urman, CEO, AuraPlayer


2- We did it so can you! Digital Assistants case studies

Wednesday, November 20, 2:00 PM – 2:45 PM

Room Riga

Wednesday, Nov. 20, 14:00 – 14:45 | Room Riga

This session will focus on 3 real world digital assistants and how the process to design, develop and deploy them took place. We will let you in on our “secret recipe” to lead you to success. This session is for anyone who ever wondered if their Oracle Forms applications could speak in natural language? In this session, we will show you how easy it can be! As one of the hottest technology fields in the past few years, AI, NLP and digital assistants enable enterprises to engage users in a natural language, conversational user interface. Learn how customers have leveraged Oracle’s Digital Assistants (DA) to give their back-office application the voice they deserve – natural language! Includes customer success stories and live demos.  

SPEAKER: Mia Urman, CEO, AuraPlayer

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    DOAG 2019
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    DOAG 2019
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    DOAG 2019
    Nürnberg Convention Center Ost, Gernmany

    David Buch
    Senior Products Manager

    David, our Senior Products Manager, is a highly experienced professional specializing in product definition, innovations, and development, with broad customer understanding, and skillful people management. He has over 20 years of R&D work experience, and continues to excel in his expertise. When he is not working, David enjoys spending his time as a professional tuba player joining symphony orchestras and chamber ensembles.

    Elizabeth Pearl
    Relationship Manager

    Before joining AuraPlayer, Elizabeth completed a Masters degree in Education and worked as a teacher. Elizabeth’s role as Customer Relationship Manager combines both her passion for technology and her deep desire to educate  others. On a daily basis, Elizabeth takes the valuable insights she gained as a teacher and uses them to rise within the world of tech. She uses her skills of active listening, organization, preparation, and clear communication to enhance the wonderful relationships she has with both coworkers and customers.


    Elizabeth is originally from the United States but currently resides in England. In her spare time, she loves exercising, spending time with her family and friends, and playing volleyball.

    Nathalie Wasserman
    CFO & Operations Manager

    Natalie is proud to be AuraPlayer’s Operations and Chief Financial Officer. She takes pride in her work, and loves being a part of the AuraPlayer family. Prior to working at AuraPlayer, Nathalie worked at various companies as an accountant. She attended the University College London (UCL), where she graduated with a Bachelor’s Degree in economics and business. She then went on to pursue a Master’s degree in Political Economies in Eastern Europe. 

    Gwen Edwards
    VP Business Development

    An expert in helping businesses seize their potential and grow, Gwen is committed to take AuraPlayer to the next level. With over 30 years of experience in the high technology sector and working with Fortune 500 companies, she works as an advisor for growing businesses to help enhance their value and reach their business objectives. She’s a dynamic member of our team, leveraging her sales and marketing, and P&L experience to our current and future product suite.

    Gwen also serves on a several private company boards in Silicon Valley, and is an active member of the angel investment network, Golden Seeds.

    Yossi Nakash
    CTO & Co-Founder

    A true developer, Yossi has been developing and coding in Java / J2EE, C++, .Net, and C# for over 20 years, focusing mainly on the RD side of things. Entering the Oracle World about 10 years ago, Yossi immersed himself in the world of Oracle SOA, Weblogic, EBS and EBS Mobile, as well as the Java side of things.

    Prior to joining Mia to found AuraPlayer, Yossi held the role of RD team leader at RadView and was a Java developer at Motorola.