Oracle Open World 2019

Here at AuraPlayer, we are feverishly planning for our participation with features in several sessions, events and of course our booth.  Start the week off right by seeing amazing innovations and customer stories of 2-decade old Forms systems extended to mobile apps and digital assistants on facebook messenger in a matter of weeks in our innovative sessions.

We would also love to meet customer onsite and are available for free consultations upgrades, modernization, mobilization, look and feel projects, forms migration, lift and shift to the cloud or any other Forms concerns. We would be happy to schedule time with you so just fill out the form here.



1-The Real-World Digital Assistant Case Studies

Tuesday, September 17, 12:30 PM – 01:15 PM

Moscone West – Room 2009C

As some of the hottest technology of the past few years, AI, natural language processing, and digital assistants enable enterprises to engage users in a conversational user interface. This session focuses on three real-world digital assistants and how the process to design, develop, and deploy them took place. Learn the “secret recipe” to success that was learned the hard way. Hear how customers have leveraged Oracle Digital Assistant to give their back-office application the voice they deserve in a natural language. And see how you can bring your own applications to the next level.

SPEAKERS: Mia Urman, CEO, AuraPlayer


2-Modernizing User Experience for Oracle E-Business Suite – Customer Stories

Wednesday, September 18, 09:00 AM – 09:45 AM

Moscone South – Room 151B

Looking to create a better mobile or web user experience for users of Oracle E-Business Suite? Come and learn from the experience of peers about how they implemented such projects. In this session learn about the technology choice, selecting development tools, and implementing connectivity. Hear several real-world use cases and discuss the lessons learned implementing these projects.

SPEAKERS: Shay Shmeltzer, Director of Product Management, Oracle and Mia Urman, CEO, AuraPlayer

See you there!

Schedule a meeting with us

    Oracle Open World 2019
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    Oracle Open World 2019
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    Oracle Open World 2019
    Moscone Center, San Francisco

    David Buch
    Senior Products Manager

    David, our Senior Products Manager, is a highly experienced professional specializing in product definition, innovations, and development, with broad customer understanding, and skillful people management. He has over 20 years of R&D work experience, and continues to excel in his expertise. When he is not working, David enjoys spending his time as a professional tuba player joining symphony orchestras and chamber ensembles.

    Elizabeth Pearl
    Relationship Manager

    Before joining AuraPlayer, Elizabeth completed a Masters degree in Education and worked as a teacher. Elizabeth’s role as Customer Relationship Manager combines both her passion for technology and her deep desire to educate  others. On a daily basis, Elizabeth takes the valuable insights she gained as a teacher and uses them to rise within the world of tech. She uses her skills of active listening, organization, preparation, and clear communication to enhance the wonderful relationships she has with both coworkers and customers.


    Elizabeth is originally from the United States but currently resides in England. In her spare time, she loves exercising, spending time with her family and friends, and playing volleyball.

    Nathalie Wasserman
    CFO & Operations Manager

    Natalie is proud to be AuraPlayer’s Operations and Chief Financial Officer. She takes pride in her work, and loves being a part of the AuraPlayer family. Prior to working at AuraPlayer, Nathalie worked at various companies as an accountant. She attended the University College London (UCL), where she graduated with a Bachelor’s Degree in economics and business. She then went on to pursue a Master’s degree in Political Economies in Eastern Europe. 

    Gwen Edwards
    VP Business Development

    An expert in helping businesses seize their potential and grow, Gwen is committed to take AuraPlayer to the next level. With over 30 years of experience in the high technology sector and working with Fortune 500 companies, she works as an advisor for growing businesses to help enhance their value and reach their business objectives. She’s a dynamic member of our team, leveraging her sales and marketing, and P&L experience to our current and future product suite.

    Gwen also serves on a several private company boards in Silicon Valley, and is an active member of the angel investment network, Golden Seeds.

    Yossi Nakash
    CTO & Co-Founder

    A true developer, Yossi has been developing and coding in Java / J2EE, C++, .Net, and C# for over 20 years, focusing mainly on the RD side of things. Entering the Oracle World about 10 years ago, Yossi immersed himself in the world of Oracle SOA, Weblogic, EBS and EBS Mobile, as well as the Java side of things.

    Prior to joining Mia to found AuraPlayer, Yossi held the role of RD team leader at RadView and was a Java developer at Motorola.