Haaretz Newspaper Increases Sales With AuraPlayer’s Robotic Process Automation Tool

Read how Haaretz streamlined their machine processes to improve their field sales subscriptions by 20%.

Industry: Publishing

AuraPlayer Product: AuraRPA

Oracle System: Oracle EBS

Business Need

Haaretz runs a busy call center to handle customer service-related questions. Asking customers questions to identify their accounts and then typing that information into their system manually to address requests and issues was time-consuming. Freezing subscriptions, address changes, delivery status updates, and subscribing new customers were making wait times long and causing customer dissatisfaction. Haaretz needed a way to automate their call center processes to increase efficiency, eliminate manual and repetitive tasks, and improve their customers’ experiences in order to streamline workloads and reduce
labor costs.

“With AuraPlayer we were able to eliminate manual data entry, improve the purchase experience for new subscribers, and increase sales”

Yaniv Nadel,
CIO, Haaretz Newspaper

Some Of The Challenges Haaretz Newspaper Was Experiencing:

Manual Data Entry

Since call agents were manually
entering information into their
database, they were more likely
to make common mistakes
when inputting data. 

Lost Sales

Lengthy wait time caused many new subscribers to drop off prior to registration completion. The inefficient phone sales process was time-consuming causing customers to be less inclined to purchase new subscriptions.

Slow Customer Support Service

Haaretz relied on a legacy
system that was slow and difficult
to navigate. Thus, call representatives struggled to meet customers’ high expectations for personal service
to help address their issues quickly.

Benefits  Achieved With AuraPlayer

Human Errors

Enhance Customer

Time & Cost



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