In this whitepaper, you can discover how RPA is impacting companies worldwide.


You will learn:

  • What RPA is
  • Which processes can be automated
  • The benefits of RPA
  • Why your company needs it
  • How it can optimize business processes to magnify operational success

What is RPA?

In today’s digital process automation landscape, Robotic Process Automation (RPA) is becoming one of the most sought-after tools to help solve all of your business process shortcomings. RPA is an evolving technological salvation for organizations that enhances business productivity, efficiency, and so much more. With RPA, companies can provide operational excellence, a key component in building a successful business.


Robotic Process Automation works by allowing employees to configure computer software or a “robot” to capture and interpret existing applications for systems. RPA bots work by emulating a person and executing manual, repetitive tasks encountered by the workforce everyday. It accurately mimics user actions like sending or reading emails, copying and pasting data between applications, and performing data validation. It does so based on set rules and seamlessly integrating with your existing applications. In other words, RPA bots have the same digital skillset as people, but can process work tasks more accurately and efficiently.

Why do companies need it?

RPA can provide the solutions to solve a myriad of business-related issues and can make a significant impact for organizations. It can be the game-changer that takes your business to the next level. Many industries have been rapidly adopting RPA, (namely manufacturing, healthcare, retail, financial services, transportation services, customer service, IT, etc.) proving that it is indeed the trending technology that provides unparalleled benefits. The ultimate goal of any organization is to have a business strategy that will enable better productivity levels and allow for more efficient business operations. With RPA, that goal becomes readily obtainable and makes it possible for organizations to achieve their much desired success.

What processes can be automated?

The automation revolution is making a huge impression on businesses all over the world. It has been globally recognized that automation services create higher rates of service quality, provide greater flexibility, and most importantly, lends itself to speed and scalability. With it’s end goal being to mimic human tasks as closely as possible, robotic process automations can automate any mundane or repetitive tasks and processes, allowing employees to work on other things to help move company progress forward while the bots take care of everything else.

Realizing the benefits of RPA:

The benefits of RPA are endless. Its domino effect on business operations and outcomes is immeasurable, and for good reasons. It enables cost-savings and fast ROI; it allows for greater productivity and more accuracy; it’s scalable; and it provides better customer experiences and satisfaction – among many more advantages. All of these benefits add a great deal of value to companies. Moreover, RPA improves business outcomes by accelerating workflows, thus freeing up time for employees to work on other possible opportunities and increase revenue for their company. With 100% accuracy guaranteed, there is no need to worry about human errors occuring. In turn, this also eliminates wasted time spent on manual administrative tasks that would otherwise consume a lot of time for the average employee. Because employees can shift their focus away from robotic tasks, it improves productivity as well as employee morale. Unlike employees, RPA bots work around the clock, 24/7 and ensure 100% reliability, speed, and precision. RPA bots are intuitive and therefore they are easy to install, use, and configure. It’s as easy as showing your bots what to do, and letting them do all the work for you. With such a good case behind RPA and such a quick implementation process, there is no reason not to embark on the journey to a digital transformation, as many other companies are doing.

Why do we need a specialized RPA solution for Oracle EBS?

While there are many solutions available, AuraPlayer is unlike any other RPA tool because it extensively focuses on your Oracle Applications. Specializing in Oracle EBS RPA and Forms, it is robust to environment changes and supports the inherent complexity and dynamic nature of the EBS applications out-of-the-box. It can be used independently or integrated with other tools, allowing full flexibility. AuraPlayer deeply analyzes Forms UI components, Web UI components, DB, and Forms protocol. 

AuraPlayer is not “just another UI recorder”. AuraPlayer’s automation robots work with components, rather than using screen scraping; they are accurate with no errors; and they are immune to changes. Moreso, AuraPlayer makes it possible to automate complex applications with ease, using a no-code, intuitive wizard that is easy enough for business users to operate, saving valuable time to create automations. AuraPlayer’s solution enables organizations to successfully harness their existing system’s strength while safeguarding the stability of production environments. Best of all, AuraPlayer’s RPA tool requires no redevelopment.

With AuraPlayer’s RPA, there is also a fast-time-to-market with automations that are easily created in just minutes.

In summary, AuraPlayer’s RPA tool is capable of automating mundane tasks and complex tasks, thereby optimizing business processes that help organizations shift their priorities and focus on the bigger picture, ultimately leading to major advancements and magnifying their operational success.

As always, if you have any comments or questions, we’d love to hear from you, so please feel free to get in touch

About AuraPlayer

AuraPlayer is a unique, patented technology that automatically generates mobile applications and automations from existing back-office desktop applications, allowing customers to begin their digital transformations while leveraging existing investments. AuraPlayer eliminates the need for system integrators or rigid packaged solutions. The technology brings a new level of agility to legacy systems, with their low-risk, flexible, affordable and automated solutions without redevelopment.

Oracle EBs and Forms Modernization and Automation

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How RPA Is Transforming The Future For Businesses – TEMPORARY
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How RPA Is Transforming The Future For Businesses – TEMPORARY

What is RPA? In today’s digital process automation landscape, Robotic Process Automation (RPA) is becoming one of the most sought-after tools to help solve all of your business process shortcomings. RPA is an evolving technological salvation

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David Buch
Senior Products Manager

David, our Senior Products Manager, is a highly experienced professional specializing in product definition, innovations, and development, with broad customer understanding, and skillful people management. He has over 20 years of R&D work experience, and continues to excel in his expertise. Before starting his career, David attended Bar-Ilan University where he studied computer science and economics. When he is not working, David enjoys spending his time as a professional tuba player joining symphony orchestras and chamber ensembles.

Elizabeth Pearl
Relationship Manager

A Relationship Manager, but a teacher by degree, Elizabeth is passionate about technology and always seeks to educate and improve the lives of others. During her years as a teacher, Elizabeth learned valuable skills that she applies to everyday life and her role at AuraPlayer: active listening, organization, preparation, and clear communication. Elizabeth is originally from the United States but currently resides in England. In her spare time, she loves exercising, spending time with her family and friends, and playing volleyball.

Nathalie Wasserman
CFO & Operations Manager

Natalie is proud to be AuraPlayer’s Operations and Chief Financial Officer. She takes pride in her work, and loves being a part of the AuraPlayer family. Prior to working at AuraPlayer, Nathalie worked at various companies as an accountant. She attended the University College London (UCL), where she graduated with a Bachelor’s Degree in economics and business. She then went on to pursue a Master’s degree in Political Economies in Eastern Europe. 

Gwen Edwards
VP Business Development

An expert in helping businesses seize their potential and grow, Gwen is committed to take AuraPlayer to the next level. With over 30 years of experience in the high technology sector and working with Fortune 500 companies, she works as an advisor for growing businesses to help enhance their value and reach their business objectives. She’s a dynamic member of our team, leveraging her sales and marketing, and P&L experience to our current and future product suite.

Gwen also serves on a several private company boards in Silicon Valley, and is an active member of the angel investment network, Golden Seeds.

Yossi Nakash
CTO & Co-Founder

A true developer, Yossi has been developing and coding in Java / J2EE, C++, .Net, and C# for over 15 years, focusing mainly on the RD side of things. Entering the Oracle World about 5 years ago, Yossi immersed himself in the world of Oracle SOA, Weblogic, ADF and ADF Mobile, as well as the Java side of things.

Prior to joining Mia to found AuraPlayer, Yossi held the role of RD team leader at RadView and was a Java developer at Motorola.