Customer Story:

Jubilee Life Accelerates Sales


Insurance company tablet


Jubilee Life is a progressive life insurance company headquartered in Karachi, Pakistan. It is one of the largest insurance companies in the region, providing coverage to more than 5 million people. The company relies on a custom Oracle Forms enterprise application to serve employees scattered in more than 5 countries in rural areas.

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Business Needs

Elongated sales processes due to field sales reps lacking access to Oracle Forms application onsite

Channel partners located in distant regions lacking access to the system

Costly investment of modernizing legacy Oracle Forms system


Sales transactions completed in minutes instead of days

Increased revenue by introducing new sales channels with bank branches and Partner sales channels

New mobile application introduced quickly without business disruption

Sales closure went from days to minutes


Prior to mobilization, it was extraordinarily difficult for the sales team to reach the majority of their customer base quickly and efficiently, as 60% of the company’s target market is comprised primarily of rural population residing in remote areas. Generating a policy for a customer was a multi-day process in which a sales representative first gathered customer information on paper forms at the customer site then, after lengthy travel to a branch office, a clerk would enter the collected data into the back-office system. In addition, channel partners and banks located in distant regions had limited connectivity to the custom Oracle Forms platform. Business operations, and the ability to expand, were hindered due to the desktop-centric application.
To overcome these issues and expand their business, Jubilee was challenged to find a solution which leveraged the company’s existing insurance system and make it accessible anywhere that had wireless connectivity. This challenge was compounded as they hoped to achieve this goal without the cost and risk of a full redevelopment project.


Jubilee solved their challenge by mobilizing sales processes with a user-friendly tablet-based application built in less than 2 months. Using a patented Oracle Forms modernization solution called AuraPlayer, they enabled their complex application, developed over many years, to run via a HTML front end without any redevelopment or migration.
After the successful modernization of their application, Jubilee now has a scalable mobile application which has expanded their sales footprint and increased revenue from rural areas and new banking channels. The newly modernized insurance management system now includes 2 user interfaces: the legacy desktop, back-office application and the new mobile version running the same core system, while the Jubilee team only needs to maintain one source of business logic. This provides a flexible, cost effective, real time solution for sales while preserving the robust back-end. The sales teams are using rugged Samsung tablets to process the field sales much more efficiently and can use the tablet’s pen feature to record signatures. In addition, Channel partners connect to the Oracle Forms application directly from their own mobile devices, securely and seamlessly increasing the revenue potential of the existing system.


Jubilee now conducts business transactions much faster and with greater accuracy. The sales reps in the field, sometimes days away from their office, now complete the sales process – from input of customer data, to price quote, to signature – in only 9 minutes, instead of 2-3 days. With AuraPlayer extending the life and capabilities of the legacy application, the company has realized a greater return on its existing investment. This is a premier example of taking back-office data and pulling it forward to the front lines, creating corporate agility, saving resources, and maximizing revenue and profit.

AuraPlayer brings a new level of agility and mobility to back-office systems including Oracle Forms, EBS, PeopleSoft and JDE with low-risk, a flexible and automated solution without redevelopment.

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David Buch
Senior Products Manager

David, our Senior Products Manager, is a highly experienced professional specializing in product definition, innovations, and development, with broad customer understanding, and skillful people management. He has over 20 years of R&D work experience, and continues to excel in his expertise. When he is not working, David enjoys spending his time as a professional tuba player joining symphony orchestras and chamber ensembles.

Elizabeth Pearl
Relationship Manager

Before joining AuraPlayer, Elizabeth completed a Masters degree in Education and worked as a teacher. Elizabeth’s role as Customer Relationship Manager combines both her passion for technology and her deep desire to educate  others. On a daily basis, Elizabeth takes the valuable insights she gained as a teacher and uses them to rise within the world of tech. She uses her skills of active listening, organization, preparation, and clear communication to enhance the wonderful relationships she has with both coworkers and customers.


Elizabeth is originally from the United States but currently resides in England. In her spare time, she loves exercising, spending time with her family and friends, and playing volleyball.

Nathalie Wasserman
CFO & Operations Manager

Natalie is proud to be AuraPlayer’s Operations and Chief Financial Officer. She takes pride in her work, and loves being a part of the AuraPlayer family. Prior to working at AuraPlayer, Nathalie worked at various companies as an accountant. She attended the University College London (UCL), where she graduated with a Bachelor’s Degree in economics and business. She then went on to pursue a Master’s degree in Political Economies in Eastern Europe. 

Gwen Edwards
VP Business Development

An expert in helping businesses seize their potential and grow, Gwen is committed to take AuraPlayer to the next level. With over 30 years of experience in the high technology sector and working with Fortune 500 companies, she works as an advisor for growing businesses to help enhance their value and reach their business objectives. She’s a dynamic member of our team, leveraging her sales and marketing, and P&L experience to our current and future product suite.

Gwen also serves on a several private company boards in Silicon Valley, and is an active member of the angel investment network, Golden Seeds.

Yossi Nakash
CTO & Co-Founder

A true developer, Yossi has been developing and coding in Java / J2EE, C++, .Net, and C# for over 20 years, focusing mainly on the RD side of things. Entering the Oracle World about 10 years ago, Yossi immersed himself in the world of Oracle SOA, Weblogic, EBS and EBS Mobile, as well as the Java side of things.

Prior to joining Mia to found AuraPlayer, Yossi held the role of RD team leader at RadView and was a Java developer at Motorola.