Jubilee Life is a progressive life insurance company headquartered in
Karachi, Pakistan. It is one of the largest insurance companies in the
region, providing coverage to more than 5 million people. The
company relies on a custom Oracle Forms enterprise application to
serve employees scattered in more than 5 countries in rural areas.
"AuraPlayer's powerful solution is magic! Now without touching our core Oracle
Forms application we are successfully running our system from new modernized
mobile pages"
Elongated sales processes due to field sales reps lacking access to Oracle Forms application onsite
Channel partners located in distant regions lacking access to the system
Costly investment of modernizing legacy Oracle Forms system
ROI
Sales transactions completed in minutes instead of days
Increased revenue by introducing new sales channels with bank branches and Partner sales channels
New mobile application introduced quickly without business disruption
Sales closure went from days to minutes
Challenge
Prior to mobilization, it was extraordinarily difficult for the sales
team to reach the majority of their customer base quickly and
efficiently, as 60% of the company’s target market is comprised
primarily of rural population residing in remote areas. Generating a
policy for a customer was a multi-day process in which a sales
representative first gathered customer information on paper forms
at the customer site then, after lengthy travel to a branch office, a
clerk would enter the collected data into the back-office system. In
addition, channel partners and banks located in distant regions had
limited connectivity to the custom Oracle Forms platform. Business
operations, and the ability to expand, were hindered due to the
desktop-centric application.
To overcome these issues and expand
their business, Jubilee was challenged to find a solution which
leveraged the company’s existing insurance system and make it
accessible anywhere that had wireless connectivity. This challenge
was compounded as they hoped to achieve this goal without the
cost and risk of a full redevelopment project.
Solution
Jubilee solved their challenge by mobilizing sales processes with a
user-friendly tablet-based application built in less than 2 months. Using
a patented Oracle Forms modernization solution called AuraPlayer,
they enabled their complex application, developed over many years,
to run via a HTML front end without any redevelopment or migration.
After the successful modernization of their application, Jubilee now has a scalable mobile
application which has expanded their sales footprint and increased revenue from rural areas and
new banking channels. The newly modernized insurance management system now includes 2 user
interfaces: the legacy desktop, back-office application and the new mobile version running the
same core system, while the Jubilee team only needs to maintain one source of business logic. This
provides a flexible, cost effective, real time solution for sales while preserving the robust back-end.
The sales teams are using rugged Samsung tablets to process the field sales much more efficiently
and can use the tablet’s pen feature to record signatures. In addition, Channel partners connect to
the Oracle Forms application directly from their own mobile devices, securely and seamlessly
increasing the revenue potential of the existing system.
Results
Jubilee now conducts business transactions much faster and with greater accuracy. The sales reps
in the field, sometimes days away from their office, now complete the sales process – from input of
customer data, to price quote, to signature – in only 9 minutes, instead of 2-3 days. With AuraPlayer
extending the life and capabilities of the legacy application, the company has realized a greater
return on its existing investment. This is a premier example of taking back-office data and pulling it
forward to the front lines, creating corporate agility, saving resources, and maximizing revenue and
profit.
AuraPlayer brings a new level of agility and mobility to back-office systems including Oracle Forms, EBS, PeopleSoft and JDE with low-risk, a flexible and automated solution without redevelopment.
