Kscope and its APEX Legacy

This blog post is dedicated to the recent and untimely passing of our dear friend and mentor, Joel Kallman. 


This year at Kscope, I find myself reflecting a lot about the APEX Community. APEX began about the same time that we started trying to build up our Modern Development track (originally ADF), and back then, they were roughly around the same size– until passion struck. 


Just the sheer excitement of the APEX product managers (such as the late but AMAZING Joel Kallman), partners such as Insum, and volunteers such as Roel Hartman, brought that community to life in an explosion. 


As many of us saw at the Sunday Symposium, hundreds of people virtually connected in the middle of their day to learn about the next generation of APEX. 


It is times like this when we all think of Joel Kallman, who was instrumental in bringing about this APEX revolution from a product development standpoint and inspiring all of us with his deep passion, and excitement. 


Joel’s tradition was to take a picture of the audience with their hands up when he was presenting. And with each coming year, you saw the audiences grow larger and larger and larger. 


We, at AuraPlayer, have a very interesting relationship with the APEX community. In the past, it was pretty combative with the now-famous “Oracle Forms vs. Apex” battle.  



At AuraPlayer, we’ve always believed in moving into the next generation while leveraging legacy investments, instead of throwing them away. This approach saves time and money and ensures the stability of existing applications.  


Joel understood us. Through all the discourse, Joel was a calming and supportive force. He spoke up on numerous occasions to voice that we are not the enemy, and explain how with our REST service capabilities, we are actually bringing the two worlds together. We will never forget him for that.


My last interaction with him was in Israel when he did the keynote session at the Israeli Usergroup Conference in February of 2020. It was incredible how he learned Hebrew to address the crowd, and he got a standing ovation for his effort. 


There, he gave me the idea to build a joint solution of AuraPlayer REST services behind APEX. An idea that finally came into reality when we, along with our partners at Insum, built it. 


Together with Insum, we took the Oracle E-Business Suite, Inventory Management application, to the next generation with APEX. The new application was finished in under a week and can be seen here


Let’s remember that it’s not really a battle or competition. It’s about understanding each company’s needs and maximizing that potential.


We hope you’ll reach out and message  Me or Elizabeth Pearl on the conference platform this week – or feel free to reach out to us directly here.  Because just as my relationship with Joel taught me, you never know what wonderful connections can come about when you’re open-minded to the endless possibilities out there. 

Kscope and its APEX Legacy
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Kscope and its APEX Legacy

This blog post is dedicated to the recent and untimely passing of our dear friend and mentor, Joel Kallman.  This year at Kscope, I find myself reflecting a lot about the APEX Community. APEX began about

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David Buch
Senior Products Manager

David, our Senior Products Manager, is a highly experienced professional specializing in product definition, innovations, and development, with broad customer understanding, and skillful people management. He has over 20 years of R&D work experience, and continues to excel in his expertise. When he is not working, David enjoys spending his time as a professional tuba player joining symphony orchestras and chamber ensembles.

Elizabeth Pearl
Relationship Manager

Before joining AuraPlayer, Elizabeth completed a Masters degree in Education and worked as a teacher. Elizabeth’s role as Customer Relationship Manager combines both her passion for technology and her deep desire to educate  others. On a daily basis, Elizabeth takes the valuable insights she gained as a teacher and uses them to rise within the world of tech. She uses her skills of active listening, organization, preparation, and clear communication to enhance the wonderful relationships she has with both coworkers and customers.


Elizabeth is originally from the United States but currently resides in England. In her spare time, she loves exercising, spending time with her family and friends, and playing volleyball.

Nathalie Wasserman
CFO & Operations Manager

Natalie is proud to be AuraPlayer’s Operations and Chief Financial Officer. She takes pride in her work, and loves being a part of the AuraPlayer family. Prior to working at AuraPlayer, Nathalie worked at various companies as an accountant. She attended the University College London (UCL), where she graduated with a Bachelor’s Degree in economics and business. She then went on to pursue a Master’s degree in Political Economies in Eastern Europe. 

Gwen Edwards
VP Business Development

An expert in helping businesses seize their potential and grow, Gwen is committed to take AuraPlayer to the next level. With over 30 years of experience in the high technology sector and working with Fortune 500 companies, she works as an advisor for growing businesses to help enhance their value and reach their business objectives. She’s a dynamic member of our team, leveraging her sales and marketing, and P&L experience to our current and future product suite.

Gwen also serves on a several private company boards in Silicon Valley, and is an active member of the angel investment network, Golden Seeds.

Yossi Nakash
CTO & Co-Founder

A true developer, Yossi has been developing and coding in Java / J2EE, C++, .Net, and C# for over 20 years, focusing mainly on the RD side of things. Entering the Oracle World about 10 years ago, Yossi immersed himself in the world of Oracle SOA, Weblogic, EBS and EBS Mobile, as well as the Java side of things.

Prior to joining Mia to found AuraPlayer, Yossi held the role of RD team leader at RadView and was a Java developer at Motorola.