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Oracle AI World 2026

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Looking Back, Looking Ahead

Every new beginning creates an opportunity to reflect on the past. So, as I kick off the new year, I take stock of the year we left behind, and the well-known saying, “May you live in interesting times,” comes to mind. Indeed, 2023 was an interesting year. In 2023, COVID-era lingering economic uncertainty led to supply chain disruptions, inflation, widespread layoffs, and projects being put on hold. And recently, our world’s struggle to uphold tolerance and peace has been seriously threatened. We long for unity and look forward to better days. 

In 2023, we continued to witness the evolution of cutting-edge technologies. In the not-so-distant past, these innovations, such as generative AI, machine learning, hyper-automation, and robotics, were only constructs brought to life through science fiction. Today, when my 10-year-old son completes a book report with the help of chatGPT and other AI tools, I realize how intertwined our lives have become with these technologies. And I can’t wait to see what the future has in store for us.

In 2024, emerging technologies will continue to wow us. Whether from natural curiosity, new business requirements, or a drive for operational productivity, we will look for opportunities to absorb and benefit from new technologies. Many IT companies might approach the current financial climate by completely holding off on innovation projects. But this would be a mistake because challenging times often set creative processes in motion. 

Operations and business needs continue to evolve, even in a tough market. With a bit of creativity, we can learn how to strategically leverage our existing investments, all while stretching the dollar of our current systems. We can find ways to gradually integrate our current investments into new platforms and technologies without spending millions of dollars and many years rewriting code. In any case, phased adoption of new technologies is usually a safer bet than a full-scale overhaul, particularly for organizations that rely on Oracle EBS and Oracle Forms for their mission-critical operations. With platforms like AuraPlayer, Oracle users can get more value out of their existing system by extending their backend to new digital experiences and integrating new technologies over time.

The best way to approach a challenging economic climate is to take stock of organizational needs and business goals and innovate accordingly by implementing solutions that have the potential to bring you a quick turnaround on ROI. AuraPlayer’s Oracle EBS/Forms expertise has helped companies unlock the potential of their existing backend systems and identify new functionalities without breaking the bank.

If you want to get 2024 started on the right foot, use these questions to identify your main business needs and to map achievable IT goals for the year ahead:

1) What is your overall impression of productivity in the organization? Are there specific departments or tasks that could run more efficiently by utilizing automation? Consider manual and/or repetitive tasks and error-prone tasks (e.g., paperwork, data entry, working hours recording and other HR processes, QA testing protocols, etc.). 

 

2) Are there specific processes that require maximum uptime? Could processes be more streamlined if they were completed remotely or automatically? 

 

3) What is your current budget for IT/ innovation? What, realistically, do you have to work with over the next 12 months?

 

4) Which “smart” changes could be implemented relatively quickly? If the organization’s long-term IT roadmap includes a plan to migrate to the cloud or off of Oracle, which inefficiencies can be improved now that will continue to benefit you down the road? For instance, APIs can improve functionality in your existing system now and be useful later on for future modernization projects. (Read more about phased migration here).

The exciting and rapid pace of technological advancement feeds into our natural inclination to “dream big”. Few wouldn’t jump at the chance to dedicate unrestricted resources to the “next big thing”. However, the shorter, paved road is usually the one that will get you safely to your destination. This is especially true in tighter economic climates since larger multi-year projects often end up getting shelved. This erroneous approach is an attempt to cut back on spending but inevitably delays much-needed operational improvements. By pinpointing your most critical and imminent business needs, you can set achievable goals and modernize in a much more targeted way. Ultimately, the best recipe for strategic, affordable innovation in 2024 will come from asking the right questions to help you identify your most pressing business needs, home in on your short-term goals, and explore how you can work creatively with what you’ve already got.

If you’re not sure what the best way forward is or want to hear more about targeted modernization options, feel free to contact us for a free consultation. 

David Buch
Senior Products Manager

David, our Senior Products Manager, is a highly experienced professional specializing in product definition, innovations, and development, with broad customer understanding, and skillful people management. He has over 20 years of R&D work experience, and continues to excel in his expertise. When he is not working, David enjoys spending his time as a professional tuba player joining symphony orchestras and chamber ensembles.

Elizabeth Pearl
Relationship Manager

Before joining AuraPlayer, Elizabeth completed a Masters degree in Education and worked as a teacher. Elizabeth’s role as Customer Relationship Manager combines both her passion for technology and her deep desire to educate  others. On a daily basis, Elizabeth takes the valuable insights she gained as a teacher and uses them to rise within the world of tech. She uses her skills of active listening, organization, preparation, and clear communication to enhance the wonderful relationships she has with both coworkers and customers.

 

Elizabeth is originally from the United States but currently resides in England. In her spare time, she loves exercising, spending time with her family and friends, and playing volleyball.

Nathalie Wasserman
CFO & Operations Manager

Natalie is proud to be AuraPlayer’s Operations and Chief Financial Officer. She takes pride in her work, and loves being a part of the AuraPlayer family. Prior to working at AuraPlayer, Nathalie worked at various companies as an accountant. She attended the University College London (UCL), where she graduated with a Bachelor’s Degree in economics and business. She then went on to pursue a Master’s degree in Political Economies in Eastern Europe. 

Gwen Edwards
VP Business Development

An expert in helping businesses seize their potential and grow, Gwen is committed to take AuraPlayer to the next level. With over 30 years of experience in the high technology sector and working with Fortune 500 companies, she works as an advisor for growing businesses to help enhance their value and reach their business objectives. She’s a dynamic member of our team, leveraging her sales and marketing, and P&L experience to our current and future product suite.

Gwen also serves on a several private company boards in Silicon Valley, and is an active member of the angel investment network, Golden Seeds.

Yossi Nakash
CTO & Co-Founder

A true developer, Yossi has been developing and coding in Java / J2EE, C++, .Net, and C# for over 20 years, focusing mainly on the RD side of things. Entering the Oracle World about 10 years ago, Yossi immersed himself in the world of Oracle SOA, Weblogic, EBS and EBS Mobile, as well as the Java side of things.


Prior to joining Mia to found AuraPlayer, Yossi held the role of RD team leader at RadView and was a Java developer at Motorola.