Oracle OpenWorld 2014 Summary: Oracle Lifted Us Up To The Cloud !

Another Oracle OpenWorld is behind us (when did it become October?) and as usual, it was fun to catch up with the members of my Oracle developer community, my ODTUG buddies and fellow ACEs. Cloud was definitely the hot topic on everyone’s mind this year, especially because Oracle announced their upcoming Oracle Mobile Cloud Services and released their Oracle Developer Cloud Service to production a few weeks before the conference.

The most interesting topic for me was the upcoming Oracle Mobile Cloud Service. This solution includes everything a development team will need to build mobile backends from any datasource or enterprise system.  The Mobile Cloud Service can insulate Mobile Developers from complex infrastructure while allowing them to focus on creating killer apps. Oracle Mobile Cloud Service provides built-ins for push notifications, object storage, user management, analytics and an API designer and catalog. The Oracle Mobile Cloud Service was the topic of numerous sessions and hands-on labs and was  mentioned in some of the keynotes. We have been keeping a close eye on the Oracle Mobile Cloud product and we were honored to be able to demo an AuraPlayer connector to run Oracle Forms backends using the beta of the Oracle Mobile Cloud at the show. This cutting edge joint solution will allow Oracle Forms customers to get to mobile in record time and bring their back office systems to mobile. This solution is a perfect fit for AuraPlayer’s vision of having Oracle Forms as a back-end API for Mobile user interfaces. If anyone is interested in seeing the demo please let me know.

In the general session for Application Development Tools they announced my new friend MAX, the Mobile Application Accelerator, a new capability in Oracle Mobile Cloud Service. MAX is the answer to accelerating mobilization by giving business-side workers the chance to simply  create a mobile UI for any Cloud business processes at the touch of a few buttons. Ya! Finally wizard based development of mobile Forms for non-developers. I’m so excited because with this capability we will be able to go from Oracle Forms to a cool modern mobile UI with ZERO development! Oracle is planning to add this new cloud based development environment to both the Developer Cloud Service and the Mobile Cloud Service. MAX will allow professionals with little to no previous software development experience to have mobile app development capabilities. So it seems the future of Oracle development will be all cloud all the time.

Speaking of the future, what about the future of Oracle Forms? The session I co-presented with Oracle Forms Product Manager, Michael Ferrante, “Oracle Forms Sneak Peek” talked specifically about that. The session was amazing to be a part of. We were shocked to see how many people still needed to hear us say that Oracle Forms is not dead. YES we promise it’s not dead! Michael was kind enough to share a roadmap of where Forms is headed and all the new features we can expect in the coming releases (YES new versions are on the way!). Cloud was a big topic here as well, because AuraPlayer made the dream of Forms on mobile and cloud a reality. We featured our Oracle Forms connector to the new Oracle Mobile Cloud Service, which is still in beta and had just been announced at a keynote. Seeing Forms running from the newest Oracle solution that has not even been released yet was a powerful message on how Oracle is planing to bring legacy customers forward with them into the cloud. This laid to rest any fears regarding the future of Oracle Forms and was very encouraging to Oracle Forms developers, some of who were rightfully surprised 🙂

If you missed the session you can view our slides here.

Another cool thing released by Oracle was the Atla UI. These are a set of pre-built design patterns for building modern applications for multiple channels with a focus on user experience not only user interface. With mobile becoming everyone’s primary way of accessing information users are beginning to demand better user interfaces. In response to this, Oracle developed Alta UI to allow developers to create simple and modern UIs across web-based and mobile applications. Alta UI includes a new skin and samples to demonstrate how to make UIs like the ones Oracle has created for their own modern cloud based interfaces. You can see an example of the Oracle Atla UI style in this demo of Forms running on from an Oracle Mobile Framework with Alta UI Style:


Even with all this cool technology, I think the highlight for me had to be the ADF EMG / MAF / Oracle Forms developers meet-up on Tuesday night sponsored by ODTUG. Initially we were a little doubtful about the success of this event, because often meet-ups only have about 30-50 people, but this year it was packed! (Chevy’s even had to open an additional area for the spill-over). With over 100 developers networking and sharing margaritas and Sangria, needless to say a great time was had by all. There were attendees from all over the world and it was amazing to see many new faces to connect with our ODTUG communities.

As always OOW did not leave much time to enjoy the sites of San Francisco but the sight of so many Forms customers energized and excited by what is to come was good enough for me. We had a revolving door of customer demos in the Oracle Partner Pavilion and the Oracle Forms booth.

I’d like to give an especially huge THANKS to Michael Ferrante and the Oracle Forms team for all thier help and support and another huge THANKS to Deb Ayers and the whole Oracle Mobile Cloud team for taking time from their extremely busy development schedules to create a really cool Oracle Forms to Mobile cloud demo with us. And last but not least a big THANK YOU to the Oracle ACE program for hosting me. This was my first year attending OOW as an Oracle ACE Director and I was treated like royalty all the way.

We hope everyone enjoyed the conference as much as we did. Feel free to comment on what you enjoyed most at this years OOW and see you all at Kscope 15!!

Oracle OpenWorld 2014 Summary: Oracle Lifted Us Up To The Cloud !
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Oracle OpenWorld 2014 Summary: Oracle Lifted Us Up To The Cloud !

Another Oracle OpenWorld is behind us (when did it become October?) and as usual, it was fun to catch up with the members of my Oracle developer community, my ODTUG buddies and fellow ACEs. Cloud was definitely

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David Buch
Senior Products Manager

David, our Senior Products Manager, is a highly experienced professional specializing in product definition, innovations, and development, with broad customer understanding, and skillful people management. He has over 20 years of R&D work experience, and continues to excel in his expertise. When he is not working, David enjoys spending his time as a professional tuba player joining symphony orchestras and chamber ensembles.

Elizabeth Pearl
Relationship Manager

Before joining AuraPlayer, Elizabeth completed a Masters degree in Education and worked as a teacher. Elizabeth’s role as Customer Relationship Manager combines both her passion for technology and her deep desire to educate  others. On a daily basis, Elizabeth takes the valuable insights she gained as a teacher and uses them to rise within the world of tech. She uses her skills of active listening, organization, preparation, and clear communication to enhance the wonderful relationships she has with both coworkers and customers.


Elizabeth is originally from the United States but currently resides in England. In her spare time, she loves exercising, spending time with her family and friends, and playing volleyball.

Nathalie Wasserman
CFO & Operations Manager

Natalie is proud to be AuraPlayer’s Operations and Chief Financial Officer. She takes pride in her work, and loves being a part of the AuraPlayer family. Prior to working at AuraPlayer, Nathalie worked at various companies as an accountant. She attended the University College London (UCL), where she graduated with a Bachelor’s Degree in economics and business. She then went on to pursue a Master’s degree in Political Economies in Eastern Europe. 

Gwen Edwards
VP Business Development

An expert in helping businesses seize their potential and grow, Gwen is committed to take AuraPlayer to the next level. With over 30 years of experience in the high technology sector and working with Fortune 500 companies, she works as an advisor for growing businesses to help enhance their value and reach their business objectives. She’s a dynamic member of our team, leveraging her sales and marketing, and P&L experience to our current and future product suite.

Gwen also serves on a several private company boards in Silicon Valley, and is an active member of the angel investment network, Golden Seeds.

Yossi Nakash
CTO & Co-Founder

A true developer, Yossi has been developing and coding in Java / J2EE, C++, .Net, and C# for over 20 years, focusing mainly on the RD side of things. Entering the Oracle World about 10 years ago, Yossi immersed himself in the world of Oracle SOA, Weblogic, EBS and EBS Mobile, as well as the Java side of things.

Prior to joining Mia to found AuraPlayer, Yossi held the role of RD team leader at RadView and was a Java developer at Motorola.