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Customer Story:

Oracle EBS Mobile Solution

Inventory Management Use Case

Company Profile

Major fashion apparel retailer with around 4,000 stores worldwide has $16 billion in annual revenue and more than 130,000 employees worldwide. The company needed to find a quick and efficient way to do Oracle EBS inventory management and counting from the warehouse floor.

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Seamless User Experience

by simulating a notepad; the pen can be used to write notes which are converted to typed text.

Improved Employee Efficiency

with faster, more precise data collection with a barcode scanner.

Increased Mobility and Data Gathering

Workers can record counts on their tablet. If the worker is in an offline area, they can sync back to Oracle EBS system once connectivity is reestablished.

Lowered operational costs

Reduced overtime hours for data entry.


Until now, workers would be tasked with physically counting inventory and writing down discrepancies on hard copy printouts. This data was then entered into the organization’s Oracle EBS system by clerks. The process was long and prone to human error.


AuraPlayer and Samsung implemented their joint cutting-edge mobile solution to improve efficiency, ease of use and accuracy by mobilizing the Oracle EBS inventory management process. Solution allows physical and cycle counts directly from the Samsung note device. Using AuraPlayer, workers can record counts on their mobile device and these are immediately updated in the Oracle EBS system. Inventory counting is now measured in hours instead of weeks.

AuraPlayer brings a new level of agility and mobility to back-office systems including Oracle Forms, EBS, PeopleSoft and JDE with low-risk, a flexible and automated solution without redevelopment.

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It has never been easier than with AuraPlayer

David Buch
Senior Products Manager

David, our Senior Products Manager, is a highly experienced professional specializing in product definition, innovations, and development, with broad customer understanding, and skillful people management. He has over 20 years of R&D work experience, and continues to excel in his expertise. When he is not working, David enjoys spending his time as a professional tuba player joining symphony orchestras and chamber ensembles.

Elizabeth Pearl
Relationship Manager

Before joining AuraPlayer, Elizabeth completed a Masters degree in Education and worked as a teacher. Elizabeth’s role as Customer Relationship Manager combines both her passion for technology and her deep desire to educate  others. On a daily basis, Elizabeth takes the valuable insights she gained as a teacher and uses them to rise within the world of tech. She uses her skills of active listening, organization, preparation, and clear communication to enhance the wonderful relationships she has with both coworkers and customers.


Elizabeth is originally from the United States but currently resides in England. In her spare time, she loves exercising, spending time with her family and friends, and playing volleyball.

Nathalie Wasserman
CFO & Operations Manager

Natalie is proud to be AuraPlayer’s Operations and Chief Financial Officer. She takes pride in her work, and loves being a part of the AuraPlayer family. Prior to working at AuraPlayer, Nathalie worked at various companies as an accountant. She attended the University College London (UCL), where she graduated with a Bachelor’s Degree in economics and business. She then went on to pursue a Master’s degree in Political Economies in Eastern Europe. 

Gwen Edwards
VP Business Development

An expert in helping businesses seize their potential and grow, Gwen is committed to take AuraPlayer to the next level. With over 30 years of experience in the high technology sector and working with Fortune 500 companies, she works as an advisor for growing businesses to help enhance their value and reach their business objectives. She’s a dynamic member of our team, leveraging her sales and marketing, and P&L experience to our current and future product suite.

Gwen also serves on a several private company boards in Silicon Valley, and is an active member of the angel investment network, Golden Seeds.

Yossi Nakash
CTO & Co-Founder

A true developer, Yossi has been developing and coding in Java / J2EE, C++, .Net, and C# for over 20 years, focusing mainly on the RD side of things. Entering the Oracle World about 10 years ago, Yossi immersed himself in the world of Oracle SOA, Weblogic, EBS and EBS Mobile, as well as the Java side of things.

Prior to joining Mia to found AuraPlayer, Yossi held the role of RD team leader at RadView and was a Java developer at Motorola.