Oracle Mobile Day: It’s a Mobile Revolution and ODTUG’s Leading the Charge

Dec. 2, 2014 marked the first ODTUG Oracle Mobile Day, hosted at Oracle Headquarters in Reston, VA. This is a format we hope to replicate in different cities across the US and in Europe in the future. We were really excited to have with us Suhas Uliyar, Oracle’s VP of Mobile Strategy and Product Management, and the visionary behind Oracle mobility. I had the honor of introducing him to the group for the opening keynote.

His keynote was very interesting as he spoke about the mobile disruption and how if everyone in the world was still trying to perfect the wheel, we wouldn’t have things like airplanes or soon to be rockets. His point with this was that a huge part of going mobile and getting connected is thinking out of the box. A great example Suhas gave was the London cab monopoly.

London cab began with a horse and buggy system and it advanced to fancier and fancier cars and they thought they were being innovative in their methodologies. Then, all of a sudden, out pops Uber, which turned the cab system on its head and revolutionized it by using a simple mobile application and the existing technologies of online payment and GPS. The whole business plan was so simple and yet they are setting up all over the world and putting cab companies out of business. Suhas was saying if you are thinking about mobile you can be innovative like this but if you aren’t thinking about mobile then someone else is about to move into your business.

After the opening keynote the event, we split into three tracks: mobile for developers (which featured both ADF and APEX sessions), the infrastructure and security track, and a BI track, talking about things like BI Designer and Hyperion and it was really interesting to have such a diverse group of users in one event. But that is really what ODTUG is all about: bringing together various development communities under one event. And if you don’t believe me, you should join us at Kscope15!

My first session on legacy to mobile innovation was a full house of people who haven’t begun their mobile journey (I know I was surprised too). Of the group only two people had some sort of mobile development in their organization and when I asked what technology they were developing in they both said, “Oh we don’t know, we have a company that does it.” It just goes to show that even the companies that are starting to go mobile feel very out of their league and they outsource the whole project. I discussed the challenges of going mobile and showed a cool demo of mobilizing and Oracle Forms system using Webservices with AuraPlayer. You can download the full presentation here and view the demo here.

Another happy and surprising development was the number of ADF developers I had in the room. There were not many Forms developers but over half of the participants in the room were doing development in ADF. I was happy to learn this because finally I’m seeing a trend where more and more people are beginning to develop in Java and it’s a very easy entry to go from developing in ADF to get to Oracle Mobile Framework – MAF. I felt like the group was very committed to going mobile and ripe with the necessary skills to do so easily.

There were several really interesting sessions throughout the day that I wish I could have partaken in more, but I guess one of the drawbacks to managing an event is that it’s difficult to squeeze everything in.

My final session presented some customer stories of different enterprises who have begun their mobile journey. The session highlighted two different types of  mobile journeys. The first was a hybrid example where the customer wanted to deploy their Oracle Forms based system to an Android app to run their surgery scheduling system to mobile devices. They needed a fast time to market and had a fixed budget for the project. They were not looking to rip and replace the existing system but to have the same system available from mobile devices. AuraPlayer helped them deploy their Oracle Forms as Webservices as the backend for a Mobile Framework front end. The full app took only 7 days to develop and goes to show that mobile projects don’t have to take months or be risky and costly endeavors. You can read the full customer story here.

The second customer story, presented by 3Di Systems highlighted  an end-to-end mobilization of the City of LA’s services. You can view the details here. These two customer experiences showed two different ways to go mobile and prove that you don’t have to revolutionize your whole system to get to mobile quickly and that you can start small and leverage existing investment with new user experiences and interfaces followed by a longer term strategy to conduct a full system revolution if desired. You can download the presentation here.

The closing session was given by Oracle’s best kept secret, the Oracle A-Team. These experts work on the front lines of Oracle development and had some interesting insights to share. It was very interesting to see them present a full end-to-end demo and was a great way to wrap up the day.
Finally, I’d like to say a huge thanks to ODTUG for sponsoring the event and all the hard work they did to make it happen. Another huge thank you to all of the speakers who came out in the rain to make this event such a success. I hope this is just the first of many ODTUG Mobile Days to come!
Oracle Mobile Day: It’s a Mobile Revolution and ODTUG’s Leading the Charge
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Oracle Mobile Day: It’s a Mobile Revolution and ODTUG’s Leading the Charge

Dec. 2, 2014 marked the first ODTUG Oracle Mobile Day, hosted at Oracle Headquarters in Reston, VA. This is a format we hope to replicate in different cities across the US and in Europe in the

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David Buch
Senior Products Manager

David, our Senior Products Manager, is a highly experienced professional specializing in product definition, innovations, and development, with broad customer understanding, and skillful people management. He has over 20 years of R&D work experience, and continues to excel in his expertise. When he is not working, David enjoys spending his time as a professional tuba player joining symphony orchestras and chamber ensembles.

Elizabeth Pearl
Relationship Manager

Before joining AuraPlayer, Elizabeth completed a Masters degree in Education and worked as a teacher. Elizabeth’s role as Customer Relationship Manager combines both her passion for technology and her deep desire to educate  others. On a daily basis, Elizabeth takes the valuable insights she gained as a teacher and uses them to rise within the world of tech. She uses her skills of active listening, organization, preparation, and clear communication to enhance the wonderful relationships she has with both coworkers and customers.


Elizabeth is originally from the United States but currently resides in England. In her spare time, she loves exercising, spending time with her family and friends, and playing volleyball.

Nathalie Wasserman
CFO & Operations Manager

Natalie is proud to be AuraPlayer’s Operations and Chief Financial Officer. She takes pride in her work, and loves being a part of the AuraPlayer family. Prior to working at AuraPlayer, Nathalie worked at various companies as an accountant. She attended the University College London (UCL), where she graduated with a Bachelor’s Degree in economics and business. She then went on to pursue a Master’s degree in Political Economies in Eastern Europe. 

Gwen Edwards
VP Business Development

An expert in helping businesses seize their potential and grow, Gwen is committed to take AuraPlayer to the next level. With over 30 years of experience in the high technology sector and working with Fortune 500 companies, she works as an advisor for growing businesses to help enhance their value and reach their business objectives. She’s a dynamic member of our team, leveraging her sales and marketing, and P&L experience to our current and future product suite.

Gwen also serves on a several private company boards in Silicon Valley, and is an active member of the angel investment network, Golden Seeds.

Yossi Nakash
CTO & Co-Founder

A true developer, Yossi has been developing and coding in Java / J2EE, C++, .Net, and C# for over 20 years, focusing mainly on the RD side of things. Entering the Oracle World about 10 years ago, Yossi immersed himself in the world of Oracle SOA, Weblogic, EBS and EBS Mobile, as well as the Java side of things.

Prior to joining Mia to found AuraPlayer, Yossi held the role of RD team leader at RadView and was a Java developer at Motorola.