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Another Ascend has come and gone, but what an incredible event it was this year! It feels like we have finally turned the corner after COVID, with both end users and management being reminded of the value of coming together, live and in person, for networking, learning from others, and sharing experiences of working with Oracle tools. 


Beyond all this, it was an added bonus this year to see how Oracle has officially embraced Ascend as their dedicated Oracle E-Business Suite conference. More than one Oracle executive mentioned to me this week that because Oracle CloudWorld’s focus is on cloud, they consider Ascend their E-Business Suite annual event –  and let me tell you, it sure felt like it. 


It was incredible to see the sheer number of Oracle senior VP’s and executives who attended, including a full executive briefing day with Cliff Godwin, as well as Q&A’s, strategy and updates sessions, hands-on labs, and much more. This recognition and validation of Ascend by Oracle is a testament to the value and impact of our Ascend community and the endless efforts of the OATUG board and executive team who work tirelessly to make this event what is it year after year.

OATUG Board members – front row (L to R): Ravi Prabhu, PMP, SSM, me, Mohan Dutt, James Lui; second row (L to R): Gagan Sehgal (PMP), Manjula Ganapathi, Jeri O’Dell, Bill Dunham; rear (L to R): Brian Pellegrin, Dianne DeNezza, Shelby Thomas, BSIT. Not pictured: Felecia Alston Green, Lee Edwards, Peter R.


Executive Director: Ragan Cohn

The AuraPlayer team was especially excited to present with two customers this year, both of whom we had actually met at a previous Ascend conference and who had since purchased our product. And here they are now, one year later, showcasing their successes in an educational session! We felt we had come full circle, and we were proud to be practicing what we preach regarding innovation and automation. Their achievements are a source of inspiration and motivation for all of us, showing what is possible with the right tools, strategies, and mindset.

Our first joint session was with Dean Miller of OFS, where he detailed their mobile warehouse journey and shared their experience of replacing MSCA with a lightweight mobile solution. Our second session was with Florida Fuentes from NFI, showcasing how in only nine months, they’ve already succeeded in building and deploying four automation flows to production, with another seven in the pipeline. Florida also shared insights about NFI’s RPA strategy, including training end users to create their own bots to plug into their existing framework, as well as other tips and best practices to ensure ROI. We are proud of both OFS and NFI for their incredible successes and look forward to seeing their continued achievements.

In addition, we were thrilled to spend time on-site with our newest partner, Applied OLAP.  We were excited to announce our collaboration at the event, a new feature which allows end users to seamlessly integrate data from EBS Oracle Forms and Oracle Cloud directly into Dodeca using AuraPlayer’s services. It’s an exciting development that combines the best of both worlds, offering Dodeca’s user-friendly spreadsheet environment now with full access to mission-critical back-office information.




We loved all our conversations with partners, colleagues, and Oracle ACEs, and were privileged to have Nadia Benjedou attend our company dinner and join in the discussions with our existing customers about EBS’s bright future and all the innovations planned for Applications Unlimited.

So, all in all, it was a busy week full of new insights and great memories, and we look forward to everything that Ascend 2025 has in store! 


If your organization is interested in getting an executive briefing on this year’s Ascend conference and the major messages we learned, please feel free to reach out. We’ll be happy to provide a summary of our presentations and/or an executive briefing on the conference’s major messages and takeaways.

Make sure to check out our Ascend recap!

Are you looking to modernize your Oracle EBS back-end system?​

AuraPlayer provides you with the fastest and most affordable way to get you there with  RPA AutomationMobile Apps, and Automated QA.

David Buch
Senior Products Manager

David, our Senior Products Manager, is a highly experienced professional specializing in product definition, innovations, and development, with broad customer understanding, and skillful people management. He has over 20 years of R&D work experience, and continues to excel in his expertise. When he is not working, David enjoys spending his time as a professional tuba player joining symphony orchestras and chamber ensembles.

Elizabeth Pearl
Relationship Manager

Before joining AuraPlayer, Elizabeth completed a Masters degree in Education and worked as a teacher. Elizabeth’s role as Customer Relationship Manager combines both her passion for technology and her deep desire to educate  others. On a daily basis, Elizabeth takes the valuable insights she gained as a teacher and uses them to rise within the world of tech. She uses her skills of active listening, organization, preparation, and clear communication to enhance the wonderful relationships she has with both coworkers and customers.


Elizabeth is originally from the United States but currently resides in England. In her spare time, she loves exercising, spending time with her family and friends, and playing volleyball.

Nathalie Wasserman
CFO & Operations Manager

Natalie is proud to be AuraPlayer’s Operations and Chief Financial Officer. She takes pride in her work, and loves being a part of the AuraPlayer family. Prior to working at AuraPlayer, Nathalie worked at various companies as an accountant. She attended the University College London (UCL), where she graduated with a Bachelor’s Degree in economics and business. She then went on to pursue a Master’s degree in Political Economies in Eastern Europe. 

Gwen Edwards
VP Business Development

An expert in helping businesses seize their potential and grow, Gwen is committed to take AuraPlayer to the next level. With over 30 years of experience in the high technology sector and working with Fortune 500 companies, she works as an advisor for growing businesses to help enhance their value and reach their business objectives. She’s a dynamic member of our team, leveraging her sales and marketing, and P&L experience to our current and future product suite.

Gwen also serves on a several private company boards in Silicon Valley, and is an active member of the angel investment network, Golden Seeds.

Yossi Nakash
CTO & Co-Founder

A true developer, Yossi has been developing and coding in Java / J2EE, C++, .Net, and C# for over 20 years, focusing mainly on the RD side of things. Entering the Oracle World about 10 years ago, Yossi immersed himself in the world of Oracle SOA, Weblogic, EBS and EBS Mobile, as well as the Java side of things.

Prior to joining Mia to found AuraPlayer, Yossi held the role of RD team leader at RadView and was a Java developer at Motorola.