UKOUG TechFest in Nutshell

Last week I embarked on a journey of many firsts. It was my first time traveling from Northern England to Southern England by train, it was my first time celebrating my birthday in Brighton, and it was my first Oracle conference. A journey with many firsts welcomes challenges, learning opportunities and successes. 

The Challenges

After the long train journey, I decided to stretch my legs and walk to the hotel. As it was already dark I was worried I may have trouble finding it, thanks to UKOUG and their post  I arrived safe and sound. 

I wanted to take a photo of the beautiful sunset but then realized that the sun sets at 3:40 PM and I was in a session. But, thanks to Richard Foote, I was able to see the sunset on Twitter. 




The Learning Opportunities

UKOUG Techfest was an event full of innovative and informative sessions. 

My first session was by David Callaghan from Hermes. He presented a customer success story about Holly (Herme’s digital assistant) and explained what “life with Holly” means, diving into the branding and designing that helped integrate Holly with the team.  I was impressed at the level of Q&A that went into perfecting the bot to acquire optimal customer satisfaction. Hermes is a great example of how companies can fully integrate their bot at the company and customer level. 


You know you’ve hit a hot topic when you walk into with session with 5 minutes to spare and there aren’t any seats! Oracle Forms Project Manager, Michael Ferrante wowed the crowd with the new feature in the Oracle Cloud MarketPlace that enables you to take your Oracle Forms to the cloud in under 15 minutes! 


The Successes

After working at AuraPlayer for two years, it was an honor to see our CEO, Mia Urman, presenting. This year Mia presented two sessions covering Oracle VBCS  and The Future of Oracle Forms.

Mia’s first session was a full house! Developers, customers, and students attended to hear tips, tricks and insights on Oracle’s Visual Builder Cloud Service and how it can be easily leveraged to reface Oracle Forms applications and bring them into the next generation. For more information, or to get a free trial clichere.



Mia’s second session demonstrated that Oracle Forms is not only alive and well, but it is now a full-fledged member of Oracle’s cloud ecosystem. Mia helped to make the first steps to digital transformation easier by providing a “moving forward” checklist with ways to extend Oracle to the cloud. 



First experiences can be many things, and I am grateful that my first Oracle event was at UKOUG’s #Techfest19. The staff, the speakers, the sessions, the location, and most of all the new connections that I made have really set the bar high for my next Oracle event. I look forward to attending more Oracle events and am eagerly awaiting my next trip to Brighton 😉. Wishing everyone a joyful holiday season! Cheers to 2020!


Oh, and my birthday? It was celebrated in fashion.  Until next time, this is Elizabeth signing off.


This blog confirms that all new experiences bear ups and downs. If your organization is ready to take your first steps towards your digital transformation, AuraPlayer is here to help. A safe and secure mobilization/modernization of your mission-critical system is our top priority. 

UKOUG TechFest in Nutshell
Article Name
UKOUG TechFest in Nutshell

Last week I embarked on a journey of many firsts. It was my first time traveling from Northern England to Southern England by train, it was my first time celebrating my birthday in Brighton, and it

Publisher Name
Publisher Logo

David Buch
Senior Products Manager

David, our Senior Products Manager, is a highly experienced professional specializing in product definition, innovations, and development, with broad customer understanding, and skillful people management. He has over 20 years of R&D work experience, and continues to excel in his expertise. When he is not working, David enjoys spending his time as a professional tuba player joining symphony orchestras and chamber ensembles.

Elizabeth Pearl
Relationship Manager

Before joining AuraPlayer, Elizabeth completed a Masters degree in Education and worked as a teacher. Elizabeth’s role as Customer Relationship Manager combines both her passion for technology and her deep desire to educate  others. On a daily basis, Elizabeth takes the valuable insights she gained as a teacher and uses them to rise within the world of tech. She uses her skills of active listening, organization, preparation, and clear communication to enhance the wonderful relationships she has with both coworkers and customers.


Elizabeth is originally from the United States but currently resides in England. In her spare time, she loves exercising, spending time with her family and friends, and playing volleyball.

Nathalie Wasserman
CFO & Operations Manager

Natalie is proud to be AuraPlayer’s Operations and Chief Financial Officer. She takes pride in her work, and loves being a part of the AuraPlayer family. Prior to working at AuraPlayer, Nathalie worked at various companies as an accountant. She attended the University College London (UCL), where she graduated with a Bachelor’s Degree in economics and business. She then went on to pursue a Master’s degree in Political Economies in Eastern Europe. 

Gwen Edwards
VP Business Development

An expert in helping businesses seize their potential and grow, Gwen is committed to take AuraPlayer to the next level. With over 30 years of experience in the high technology sector and working with Fortune 500 companies, she works as an advisor for growing businesses to help enhance their value and reach their business objectives. She’s a dynamic member of our team, leveraging her sales and marketing, and P&L experience to our current and future product suite.

Gwen also serves on a several private company boards in Silicon Valley, and is an active member of the angel investment network, Golden Seeds.

Yossi Nakash
CTO & Co-Founder

A true developer, Yossi has been developing and coding in Java / J2EE, C++, .Net, and C# for over 20 years, focusing mainly on the RD side of things. Entering the Oracle World about 10 years ago, Yossi immersed himself in the world of Oracle SOA, Weblogic, EBS and EBS Mobile, as well as the Java side of things.

Prior to joining Mia to found AuraPlayer, Yossi held the role of RD team leader at RadView and was a Java developer at Motorola.