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When It Finally Clicked: AuraPlayer’s Platform at the Center

When I first started really getting to know AuraPlayer, I’ll admit something: I was a little overwhelmed. Everywhere I turned, I saw talk of RPA, automation, API’s, REST Services, Oracle Forms modernization, mobile apps, integrations, testing… It felt as if there were ten different products, each with its own use cases.

I remember thinking: How do I explain this clearly to a customer when I’m still wrapping my head around it myself?

But then it clicked.

AuraPlayer isn’t ten different things. It’s one powerful platform at the center, the process recorder and engine, powers all of those use cases.

The Platform as the Hub

At the heart of it all is AuraPlayer’s RPA Platform, built on a recorder that can capture Oracle EBS or Forms workflows once, and then reuse them everywhere.

The magic is in the reusability: record a process → turn it into an API → and suddenly that same flow can live in a mobile app, a modern web interface, an automated test script, or even a chatbot.

AuraPlayer is the platform in the middle, and everything else (the mobile apps, modernization, testing, integrations) are simply doors you can walk through.

AuraPlayer's recorder enables versatility in Oracle EBS & Forms workflows
Four Doors, One Engine

Here’s how I’ve come to think about it:

Each of these sounds like a “product” on its own. But they’re really just different expressions of the same platform.

Why This Matters

For customers, this isn’t just a cute infographic. I think it changes the game:

It’s not about having ten products. It’s about having one platform that adapts to ten different challenges.

My Takeaway

When I first walked into AuraPlayer’s world, it felt like alphabet soup: RPA, APIs, mobility, modernization, testing, integrations. Now I see it differently.

It’s one platform with many doors. Depending on your needs, you step through the mobile door, the testing door, or the modernization door. But you’re always walking into the same core platform.

Stay tuned as I dive into it more!

Picture of Michelle Skamene
Michelle Skamene

Oracle Modernization Solutions Architect,
Collaborator, AuraPlayer

Harness the power of AI & RPA automation to unlock the full potential of Oracle EBS / Forms

Transform your Oracle system into agile, future-ready assets with AuraPlayer’s intuitive development tools.

David Buch
Senior Products Manager

David, our Senior Products Manager, is a highly experienced professional specializing in product definition, innovations, and development, with broad customer understanding, and skillful people management. He has over 20 years of R&D work experience, and continues to excel in his expertise. When he is not working, David enjoys spending his time as a professional tuba player joining symphony orchestras and chamber ensembles.

Elizabeth Pearl
Relationship Manager

Before joining AuraPlayer, Elizabeth completed a Masters degree in Education and worked as a teacher. Elizabeth’s role as Customer Relationship Manager combines both her passion for technology and her deep desire to educate  others. On a daily basis, Elizabeth takes the valuable insights she gained as a teacher and uses them to rise within the world of tech. She uses her skills of active listening, organization, preparation, and clear communication to enhance the wonderful relationships she has with both coworkers and customers.

 

Elizabeth is originally from the United States but currently resides in England. In her spare time, she loves exercising, spending time with her family and friends, and playing volleyball.

Nathalie Wasserman
CFO & Operations Manager

Natalie is proud to be AuraPlayer’s Operations and Chief Financial Officer. She takes pride in her work, and loves being a part of the AuraPlayer family. Prior to working at AuraPlayer, Nathalie worked at various companies as an accountant. She attended the University College London (UCL), where she graduated with a Bachelor’s Degree in economics and business. She then went on to pursue a Master’s degree in Political Economies in Eastern Europe. 

Gwen Edwards
VP Business Development

An expert in helping businesses seize their potential and grow, Gwen is committed to take AuraPlayer to the next level. With over 30 years of experience in the high technology sector and working with Fortune 500 companies, she works as an advisor for growing businesses to help enhance their value and reach their business objectives. She’s a dynamic member of our team, leveraging her sales and marketing, and P&L experience to our current and future product suite.

Gwen also serves on a several private company boards in Silicon Valley, and is an active member of the angel investment network, Golden Seeds.

Yossi Nakash
CTO & Co-Founder

A true developer, Yossi has been developing and coding in Java / J2EE, C++, .Net, and C# for over 20 years, focusing mainly on the RD side of things. Entering the Oracle World about 10 years ago, Yossi immersed himself in the world of Oracle SOA, Weblogic, EBS and EBS Mobile, as well as the Java side of things.


Prior to joining Mia to found AuraPlayer, Yossi held the role of RD team leader at RadView and was a Java developer at Motorola.